I took quite many steps to solve this problem of making a created creature advertisement.
First of all, I planned out which physical features would be from each animal. I decided that since I didn’t know how to use Photoshop, I just made a draft layout of my animal, combining different features from the three animals I chose.
Then, I started to work on the lettering; the text. I found this harder than drawing the layout of the advertisement animal. In the end, after brainstorming visual words for each animal, I decided that my penguin would be dark, my dolphin would be sleek and my dog cuddly.
After this step of creating the advertisement, I played around with the words to see how the text would be lettered to visually show the appearance of the three animals while including all the principles and elements of art. I attempted, and even though I’m not utterly, totally satisfied with it, I think the words pretty much fill in all the requirements. I might need to work on being a bit more creative though.
My draft layout was all colour blending; I didn’t know what else to do, since I wasn’t really sure what the meaning of my advertisement was at that step. So I just colour- blended from pink at the top of the head to brown at the toes. I also added silver swirls for more interest and focal point. It did look more creative but it wasn’t much of a focal point. I planned where my words would be placed in terms of balancing the advertisement.
After all of the drafts, planning and asking Mrs Vincent whether I was actually on the right track, I started on my final version in the Art lesson. Mrs Vincent told me that I could just do what I did for my draft, except there would need to be a distinctive focal point.
When I had sketched my animal and the words, I started colouring them in. But this time, I knew the meaning of my advertisement; warmth of the animal. So, instead of going from pink to brown, I blended the colours in this order; pink- purple- blue- lime- green- yellow- orange- red- back to pink. Mrs Vincent suggested that the colour at the bottom should match the colour at the top so it looked like a cycle of colours. I did the animal’s arms with blue to green to brown. For the swirls, instead of silver, I decided to have gold instead, to show more warmth.
The letterings were quite challenging. Even though I had already planned them out, I still changed them slightly.
I decided to have the background darker colour than the animal and the letterings, since I wanted a big contrast in order for them to stand out and show the warmth with warm colours.
In general, I had quite some fun making this advertisement. I didn’t really understand what to do at first, but when I understood and really started my work, I found it fascinating. Also, since I love colour- blending (It is my favourite part of art! =)) I liked colouring the advertisement in as well. In terms of creativeness, it wasn’t the most creative piece of work, but I don’t think it wasn’t that bad- looking, like some of my friends call it pumpkin head!!!
